With 2016 just around the corner, it’s time to think about the changes to come. Specifically, let’s take a look at wrap advertising or vehicle graphics.
What started out in the UK as a way to resell taxis, flourished within the world of NASCAR, and has now evolved to be used on anything from private cars, company fleets, boats, trailers, buses, planes, and pretty much anything else that moves.
Right now, wrap advertising is one of the most effective methods of marketing for businesses small and large. Vehicle wraps boost brand recognition by at least 15 times more than any other advertising techniques. Having this mobile billboard gets anywhere from 30,000 to 70,000 impressions a day!
This begs the question: Will this type of advertising be as effective five or even ten years from now? Recent research says the industry for custom wraps has been projected to keep evolving in some fascinating ways. So what will this change look like?
Customization for Personal Vehicles Will Increase
You’ve probably noticed an increase of cars on the road with that cool matte look. You might be seeing a lot more. The customization of personal cars is predicted to continue to grow due to the fact that it’s easily customizable, durable, and comes in a variety of colors beyond the manufacturer’s. There’s no telling what kinds of cars you will start seeing on the road!
More Demand from Businesses
For some companies, across a variety of industries, vehicle wraps can increase business by an amazing 107%. Throughout the next several years, businesses will continue to turn to vehicle wraps and graphics. It’s one of the best and most cost-efficient forms of branding and advertising.
Vehicle Wraps Beyond the U.S. Market
According to a study by Grand View Research, vehicle wraps’ popularity will expand well outside the United States from China and Germany to places like India, Indonesia, and Vietnam. They site the presence of major automotive firms like Audi and BMW as well as the rise of disposable incomes as reasons for the increase in popularity.
So it would seem that wrap advertising will only get bigger and better as time goes on. Contact Shine On Signs and let us begin the perfect vehicle wrap for your personal or company cars!
