Car Wrap 102: Designing Car Wraps to get the best value

Ok, so you made it through Car Wrap 101 and realized “Hey, I should be wrapping my company vehicles!”  Well now that you made that super easy decision, here comes the tricky part: how do you pick a design that gets you the most value for your dollar?  What should you include on the wrap?  We’re here to help!  In Car Wraps 102 we look at the “no more no less” approach to maximizing vehicle wrap value through design!

Every car wrap design has 2 key elements:  the Content (the bacon, lettuce and tomato if you will), and the Style (the bread on which the BLT is placed).  Sticking with the BLT analogy, there are 3 main ingredients when putting content on a car wrap:

1. Business Name & Logo

This is the bacon- what it’s all about. Make sure your name and logo are bigger and more prominent than any other element on the wrap.  You want people to easily recognize who you are, what your identity is, as it carries across all your signs, marketing, and print material.

2. Phone Number

If you don’t have a way to turn impressions into leads, you wind up with an expensive logo.  Give your audience a way to get in contact with your company.  A phone number is the best, and fastest way to let people get a hold of you (and easiest to track down the company online).  Vanity numbers work exceptionally well on car wraps.  If your company has one- use it.  

3. Services or Products: 3 max

You need to let people know WHAT your company does.  But, as you wouldn’t put 16 slices of tomato on your BLT, you don’t want to list all your products and services- stick to a maximum of 3.  You’ve already taken up space and attention with name and number, so stick with the “less is more” approach.  Short and sweet.

4. Website

If you like a little mayo on your BLT (I do), you can go ahead and add your website.  Not a bad idea in today’s society with more millennials using website and email contact before a phone call.  Keep it simple- no need to put www. – we all know that comes first.  Get straight to the goods:  ShineOnSigns.com.  

Once you got all your fixin’s you need to make sure you have it all displayed on the right background.  Not too plain, and not too busy.  The design elements can range from IN YOUR FACE attention grabbers, to more subtle brand related schemes.  Make sure the background design does not overpower and conflict with the message you are trying to get across.  At the end of the day, no one eats a BLT for the bread.  

For more information on creating your perfect car wrap, contact Shine On Signs.  We have years of experience designing and installing professional vehicle wraps on all sorts of cars, trucks, vans, SUVs, trailers, and any other moving object.  Now I’m off to make a sandwich!